e-Relationship Contact Builder 1.1.1

Identity Branding, Inc. ❘ Freeware ❘
iOS

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This review examines e-Relationship as a relationship-building tool rather than a conventional e-mail lead program. It targets professionals who need to capture new contacts while away from the desk, making on-the-go data collection a central feature.

Key capabilities observed:

<ol>
<li>Card scanning: The app allows scanning of business cards to populate the address book. Cards can be inserted into the e-Relationship database with ease, though OCR accuracy and duplicate handling are factors to consider.</li>
<li>Manual entry: New prospects can be added manually after meetings. The process is described as quick and straightforward, which can help in rapid database growth when scanning isn’t feasible.</li>
<li>Follow-up communication: It supports sending timely thank-you e-card messages after meetings, lunches, or appointments, enabling a prompt reminder of engagement.</li>
</ol>

Industry fit and usage notes:

<ul>
<li>For financial services, banking, or insurance professionals, the app offers a mechanism to prevent overlooked contacts, potentially improving follow-up discipline.</li>
<li>Operations are described as feasible on a mobile device (iPhone or iPad), supporting on-the-go data entry and messaging.</li>
<li>The framework emphasizes ongoing relationship-building as a core outcome rather than merely collecting leads.</li>
</ul>

Practical considerations:

<ul>
<li>Users can work anywhere and at any time, subject to device availability and connectivity.</li>
<li>The growth claim—adding about 200 entries per year by adding four names per week—is presented as a potential outcome, though actual results will vary with activity and conversion rates.</li>
</ul>

Notes and constraints:

<ul>
<li>An active internet connection is required to use the app.</li>
<li>All features are described as free to use, though real-world experiences may vary with platform and data usage constraints.</li>
</ul>

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1.1.1

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